Succeed In Doing Business in Africa

Understanding African Cultures – Assistance With Suitable Partnership Development – Customized Foreign Corrupt Practices Act (“FCPA”) Training.

Nowhere in the world is the statement “Think globally, act locally” more accurate than in Africa.

Each African country has its unique history, government, currency, people, cultures, and specific ways of interacting with foreign businesses.   These parameters easily impact the way global companies interact with their local partners, distributers, or clients.  Navigating the cultural labyrinth of any African country presents a challenge to foreign businesses.  Even within a specific country, cultural differences may get on the way of succeeding.  To paraphrase Mr. Jay Ireland , President and CEO of General Electric-Africa Region, “In order to succeed in business in the countries where we operate, you have to understand the cultures of each country.”

The one sure thing is that once one masters the local cultures, doing business in Africa becomes easy and fun, effective and very lucrative.  We have successfully assisted numerous organizations and corporations with cross-cultural communication and business negotiations skills in various countries in Sub-Saharan Africa.